MISSOULA IS HYGGE
According to this article, Missoula is the 2nd most "hygge" city in America!
(Though hygge is a noun, and to correct the article, it would be "most hyggelig" and not "most hygge" city.)
Anyway, we are very proud to hear this and would like to believe that the Hygge Coffee Company is part of what makes Missoula so hyggelig.
Hygge can be found anywhere; but, surely heading North to Montana, and the long cold winters, the hygge is a little easier to find. Likely, this is also why Billings is rated the 5th most hyggelig city in America - good job friends!